Brand Personality

Genuine, engaging experiences and human (customer) interactions are the moments when limits disappear and new possibilities come into focus. An engaging experience invokes change, a spark of energy that initiates new ideas, new partnerships and continued customers.

To support our position as an enabler of engaging experiences, our visual style must also evolve. We must be seen as passionate challengers of convention, compelled to perfect our every endeavor. Fearless innovators driven to explore. And, at the same time, we must maintain our role as a genuine, trustworthy collaborator. We must project these personality characteristics at every touch point with our customers, consistently and continually.

The brand personality describes the tone and manner of The Langdale Company brand that we want to communicate, in both the things we say and also in the interactions we have with the community, customers and other key audiences.

We’re committed to creating the best products and services: “At Langdale, good enough is not good enough.”

We are inclusive and open with our customers and the communities we serve.

We are sincere, trustworthy and reliable.

We are highly creative and strive to accomplish things in a manner that no one has done before.